Why Building Client Relationships Is Important
Building a solid relationship with clients is about more than just a single case or interaction. It’s about the long-term health and success of your practice. Studies show that Americans are willing to stand by a business even during times of crisis if they’ve experienced transparency. That level of trust, mutual respect, and understanding is at the core of successful client relationships. If you’ve ever questioned why building client relationships is important, here are the top reasons.
Stand Out Against Competition
When a practice invests in relationship building with a client base, it is an important way to stand out compared with the competition. It is about going above and beyond what other practices do to ensure prospects and clients have a positive experience. But practice is also helping clients get through what may be one of the most difficult times in their lives.
Even a small measure of kindness and understanding will make a difference. Every practice is busy, with back-to-back meetings, calls, and many other tasks and activities, even on the best days. When a practice takes a few minutes out of that busy day to offer a bottle of water or a cup of coffee, it makes a difference. Just asking how the person is doing may make a huge difference in how they perceive your practice. The little things make the person feel valued and important through practice.
While there are innumerable factors and outcomes over which you don’t have any control, you can still exceed expectations. Practices need to show clients that you are pursuing every avenue to be as prepared as possible for whatever the outcome of the case might be. Please demonstrate that you know their name, value your relationship, and have their best interests in mind.
Exceed expectations by finding ways to be timely and transparent in your responses. Frustration levels quickly skyrocket when prospects and clients feel ignored or sidestepped. It’s important to make them feel like they are important and that you are working on their case, even if you don’t have any new details to share. Building relationships with clients is about developing trust and camaraderie while working to achieve the desired goal.
Retain More Clients
Keeping the right clients is important, not only because you’ve already invested in the relationship and given them a reason to buy from you. Existing clients are 60-70% more likely to use you for other services. Client retention is a quick-and-straightforward way to expand your practice without investing as much in your marketing budget for lead generation and conversion.
Your satisfied clients can become your ambassadors, an important backbone of your online social networks and connections. They can help to take the guesswork and possible uncertainty out of the first step so many prospects have as they consider whether to hire you. Happy clients make it seem natural to call you because you’re the logical go-to choice for all those legal needs.
Happy and satisfied clients are also more likely to refer their friends, family, and acquaintances. Those referrals are more likely to hire your services and refer others to you. It’s a positive feedback loop that doesn’t necessarily have to cost you anything. Positive reinforcement in the form of a simple “thank you” or a reward can help further encourage the type of referral behaviour you need.
As clients share their stories with others, they’re also developing a deeper emotional and psychological tie to your practice. It’s a way of reminding themselves how much they loved your services last time. So naturally, those happy and satisfied clients will be more likely to use your services again and in the future.
Why Wolfe and Stec are Dedicated to Building Relationships?
Building a relationship with your clients is not always easy or intuitive. It takes time, patience, and diligence, but it will make a world of difference to the growth and success of your practice. At Wolfe and Stec, we know how important our customers are to our practice. We usher our clients through some of the most difficult times of their lives, but we also work to build a relationship with each client.
From the first free consult through the legal briefs, mediation, court appearances, and beyond, we do more than advocate for our clients. We are a trusted partner, ready to defend you against whatever might be ahead. We take our job as your advocate very seriously, which is also why we’ll be the first call you make if you ever need help with a legal matter.